Marketing doesn't have to be hard.

Marketing Can Be Simple. Predictable. Minimal.

Stop drowning in tactics. Start using a clean, proven framework that transforms your marketing into a calm, efficient system — without the chaos or burnout.

Complicated Marketing Doesn't Just Exhaust you. It Kills Your Growth.

stop letting these common struggles hold you back

Potential customers scroll past because they don't instantly understand your value.

You feel like you're shouting into a void despite posting constantly.

You have followers and likes, but they aren't turning into paying clients.

Interested leads slip through the cracks of a messy sales process.

You make decisions based on guesses rather than data, wasting your budget.

You are overwhelmed by tools and trends that don't actually move the needle.

A random pile of marketing activities will never build a business. Complexity is the enemy of execution. The solution? Stop doing more, start doing less, and keep it C.L.E.A.R.

Hey! My name is

Michael Matthews

Author & keynote speaker

I’ve helped businesses market through the biggest cultural shifts of the last two decades. After years of watching businesses drown in noise, one truth became clear: Marketing isn’t hard. It’s just bloated.

I created Marketing Minimal to cut through the noise and show what truly matters — the five essential levers that drive all effective marketing, no matter the era or platform.

Do Less. Market Better.

Marketing Minimal

By Michael Matthews

Drastically simplify your marketing strategy, focus your efforts, and finally build a marketing machine that works.

Marketing isn't hard. It's just bloated.